// Why us
We know what AI can do
And what it can't
Our team consists of experienced developers and we've worked with AI since 2020. First as hobby projects, out of pure curiosity. Today we use AI in our work every day.
“What you build today may already be outdated next year.”
Pascal, owner
// Since 2020
From experiment to everyday use
We've watched AI grow from a toy into a tool. Every step taught us something you now see in our work.
2020
Our own language model
We ran a small language model ourselves. Slow and limited. But we saw what was coming.
Then
Campaign analysis
Analysing websites and YouTube transcripts automatically.
Later
Talking faces
AI videos with talking faces. Expensive and slow back then. Normal in every training video now.
2025
Our own video platform
Create a 30-second AI commercial yourself. Overtaken by the technology within a year. Offline.
Now
Building with AI agents
We set the scope and the boundaries. Agents write and test the code. An experienced developer reviews.
// 2025
We built it ourselves
And switched it off again
In 2025 we launched a platform that let you create an AI commercial yourself. Pick an actor, enter your text, done. A year later we were overtaken by parties like Higgsfield. So, with a heavy heart, we switched it off again.
That was a costly lesson.
But it taught us a lot.
// What we learned
Three lessons that make your project better
AI can do a lot. Not everything.
We know from experience where AI is strong and where a human needs to keep watching. That saves you expensive surprises.
Building small vs building everything
What you build today will be different next year. So we build in steps you can adjust. No big plan that's outdated within a year.
Boundaries over code
Writing code has become easy. The value is in the right scope, control and security. That's where we focus.
// How we work
First understand, then build
- 1
Something working, fast
We don't like projects where you wait months for results. You see something working quickly and only then decide on the next step. Your existing software does not need to be replaced for that.
- 2
Build less when that's better
Writing code has become easier. Good software takes more than that. That's why we first look into the goal, the current way of working and the systems already in place. If building less is the best choice, we say so.
- 3
Agreements up front, visibility every week
We set out scope, costs and responsibilities up front. During the build you see every week what's been built. If something goes wrong, you hear it from us, together with a solution.
Fancy a coffee?
Tell us what you want to achieve. In half an hour we'll know together whether and how we can help.